November 13, 2008

Business Branding

I know you too are longing to bring your small business to global but I believe there is one very important thing we should do first. That thing I am referring to is -- Building your Brand.

Wouldn’t you love to be known as the go-to person or business in your area of expertise?

You hear a lot about branding in business, establishing yourself as the must-have solution, idea, product or service in a particular field. Associating your company or product with a specific problem, emotion, sensation or solution.

Large companies spend millions every year in advertising and PR to brand themselves.

Viewing it as a gargantuan, costly effort, though, most small businesses largely give up on the notion of branding. Well, here’s some good news, if you’re willing to strap on your innovation hat, there may be ways to not only brand your business without paying a dime…

Jonathan Fields wrote about this very interesting post. So if you want to build your business brand without paying a dime, then you have to check out on Jonathan's post --5 Simple Ways To Get Paid To Build Your Brand.

No comments: