Globalization drivers determine the potential of global business in the industry. These drivers are uncontrollable and each has a level of globalization potential. Here are the four external drivers which affect the potential of globalization:
a. Market drivers
This refers to the degree of homogeneity of customer needs. It also speaks about the existence global distribution networks and transferable marketing.
b. Cost drivers
It determines the potential for economies of scale. Determining factors of this driver are transportation cost, product development costs and economies of scope
c. Government drivers
The government drivers include the following factors: favour trade policies, example of this is market liberalization. It also include compatible technical standards and common marketing regulations, and privatization
d. Competitive drivers
The globalization is also affected by the competition. There are various forms of competitive drivers. If there is a strong competition in the industry, the greater is the possibility of the industry to globalize.