As we progress along the way, global business is always adjusting to the current trend of the world. There are a lot of aspects that must be considered, and the global business strategy implemented must not always the same, it should not remain stagnant.
As time goes by, there are a lot of changes in every aspect of the global market. One of the most important aspects to be considered is the culture.
In this modern era, cultural flow is also changing. It has been greatly affected by technology and new media. That is why the lifestyle is changing. And once the lifestyle has changed, it will affect the products and brands that they are using.
The culture flows allow consumers to discover new inventions, new products, new brands and new ideas. If these new things are tapped, then global market will develop and take the competition into the next level