July 30, 2010

Getting Ready To Go Global

Extending your company to cover international markets would definitely be effective in increasing your sales. However, there should be enough confidence on your products and services before you could continue to do so. An article from Anita Campbell's site about how the micro-multinational company, Bluewater LLC, started from scratch and then proceeded on capturing the global market could provide a few pointers which I have enumerated below on how to expand to the international scene.

  • check Out Loan collateral
  • go to the market and don't wait for the market to go to you
  • it should be a process-driven work
  • scale the micro-multinational model
  • stay close to your clients

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