April 20, 2009

Yesterday, Today and Tomorrow in Business!

Selling Walkmans in an iPod World is an excellent post by John Jantsch. But oh oh, please do not understand it literally and it is really worth noting here because we are all entrepreneurs, wanna-be entrepreneurs whose thirst for learning can never be quenched.

So, the question is, are you still trying to peddle you industry’s version of the Walkman or are you willing to take a look at every aspect of your business, your products, your services, and your processes in an effort to give the market what it demands.

Traditional medical practice

Walkman - you make an appointment through your insurance company, mountain of paperwork, doctor makes you wait 30 minutes past appointment time, doctor pretends to listen, discounts treatment options you’ve found on Internet as a hoax, prescribes several medications to treat symptoms without any discussion about prevention diet or exercise.

Neighborhood clinic

iPod - same day appointment, paperwork online, massage therapy and green tea while you wait, appointment on time, discussion about overall health, encouraged to explore combination of traditional medicine and alternative therapies.

Interesting, isn't it? What do really John is trying to point out to us? Check it in his post --Selling Walkmans in an iPod World.

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