So, the question is, are you still trying to peddle you industry’s version of the Walkman or are you willing to take a look at every aspect of your business, your products, your services, and your processes in an effort to give the market what it demands.
Traditional medical practice
Walkman - you make an appointment through your insurance company, mountain of paperwork, doctor makes you wait 30 minutes past appointment time, doctor pretends to listen, discounts treatment options you’ve found on Internet as a hoax, prescribes several medications to treat symptoms without any discussion about prevention diet or exercise.
iPod - same day appointment, paperwork online, massage therapy and green tea while you wait, appointment on time, discussion about overall health, encouraged to explore combination of traditional medicine and alternative therapies.
Interesting, isn't it? What do really John is trying to point out to us? Check it in his post --Selling Walkmans in an iPod World.