Global Marketing Strategy? Have You Heard Of That?

When we hear "global", we often associate it with big or large scale. Thus, in business-if it is large scale-it's expensive and really expensive. But oh, what if there is an economic downturn in your local market. What do you do with your marketing strategy? Or have you even imagine to drop your business thinking it won't work anymore?

Well, the toughest answer we could give is to - Expand Globally! If you got that answer, you'll probably ask, then what's next? What to do to get it started? Here's an article by Beverly Cornell. It's been a year ago but I believe it's a good read for all of us. Is it time for a global marketing strategy? How to get started.