March 30, 2011

Revamping Your Marketing Efforts for a Global Business

Marketing a business is not just a one-time deal, more so when you have entered into the international scene. There are some small business owners I know personally who just leave it to chance, or just leave it the way it is. It maybe because they're thinking, "Well, it works. Why fix what isn't broken?" I'm not saying anything is broken or their marketing efforts does not work. But if you're planning to have a wider customer base, your marketing efforts needs a bit of tuning.

Planning how to market your business is easy. The hard part is its execution. Below are some tips I have gathered for a more apt marketing strategy which would serve both local and global businesses.

  1. Always start with an impressive marketing plan. Some business owners might think that this ought to be for big enterprises only but I beg to disagree. Operating a small business does not mean that you have to think small. For a successful venture, you have to look at a bigger picture and think outside the box.
  2. Define your target market and do some research. Trends change, that's why it's called a trend. And what might work for a few years does not necessarily mean that it would work for a lifetime. If you're not planning to stay long in business, you probably should not even be reading this. But if you are a business owner who is serious in wanting to carve a niche for your business, then you definitely should consider this. You have to understand what makes your products ad services tick and the audience that it captures. By doing so, you would be able to adjust your marketing strategies accordingly.
  3. Someone should be accountable for your marketing efforts. If it's not you and you're delegating it to someone else in your company, be sure that the person you're delegating it to knows the latest trends and is adept at it.
  4. Put a metric in place to track your performance. If you are operating an online business, there are a lot of web applications you could use such as Google Analytics to at least give you a rundown of how your business is performing.Measuring your performance not only lets you know how your business is performing but it is also useful in tracking whether your marketing strategies work or not.
  5. Your brand should be consistent. Even though your marketing strategies change from time to time, your brand such as your company letterhead, your motto, website, blogs, business cards and other forms of advertising should be credible. To build credibility, people should see consistency.
  6. Make sure that your business stays professional. You might be spot-on in other aspects of marketing but if you have lapses in grammar and have poor spelling, most people would not take you seriously. This would jeopardize your business and all your marketing efforts would be put to waste.

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