A global business must have a website. This is one way of enabling your business to market all over the world. You can as much as possible reach any potential customers from any part of the world through your website. That is how powerful it is.
To obtain a good website for your global business, you must know first the basics of optimizing a website. To optimize the website, you should have a clear understanding of search engine. You should know how search engine works. Consider the language of your potential customers. If a target customer is from France, then you must provide a website with French language.
Tour yourself over the internet and look at some existing business websites. You will realize that each website is aiming to provide information to a specific country. And this requires a lot of consideration such as language and culture.
Find some hosting companies that can provide you a domain which is relevant to a specific country. Search engines can recognize what specific country are you aiming, so this is something that you must consider to apply.