It is true that it is not easy to handle a broad set of consumers. You cannot avoid this when dealing with a Global Business. A global market consists of broad area of consumers and any situation that transpires during the transaction can affect your business' performance. To resolve issue on dealing with diverse culture and conflicts, you must teach your employees and staffs about the international products and traditions. This may prevent any miscommunication with consumers.
As a manager, you must do the following to handle diversity conflicts:
1.You must familiarize yourself with different cultures and understand the worldwide market to sustain a diverse and productive environment.
2.You must expand your knowledge of diverse customs, train employees of a foreign culture my business would entertain, and apply this to your products/services and consumer behavior.
Doing the above suggestions will not only provide easy method of communicating your consumers but will also provide support and determine the best way to to deal with the global market.
Familiarity of each region's culture is the key to smoothly operate your global business. It is also the manager's sole responsibility to educate the employees so that they may have the idea about the external diversity. This will help managers as well as the business to be more adaptive in global market.